Tips For Finding Your Perfect Packaging Partner

A critical aspect of building a successful business that sells products is finding the right packaging partner. Product packaging often has the power to make or break your business, and it’s essential to choose a partner who can help you create functional and attractive packaging.

Here are some tips on how to find the right packaging partner for your business.

Determine Your Packaging Needs

Before you start looking for a packaging partner, you’ll need to have a rough idea of what you need. This includes the type of packaging you need, the materials you want to use, the quantity you require, and the budget you have in mind.

Start by collecting a selection of products that show the diversity of your range and your packaging needs. If you have already experienced shipping woes, such as damaged products, note these problems down! And remember to bring samples of your current packaging. When you have an initial chat with a potential packaging partner, they’ll want to see all of these things!

Research Potential Partners

Once you have determined your packaging needs, you can start researching potential partners. Look for companies that specialise in your type of product or have experience with a similar product. You can find manufacturers online, through referrals, or by attending trade shows.

Also, consider what type of packaging you’d like to explore before you look for partners. Do you want to stick strictly with recyclable materials? Do you want/need to ship large items? Do you need scratch protection for delicate items? Asking yourself these questions will help you narrow down your search as you research potential packaging partners.

Evaluate Their Capabilities

Once you have found a handful of potential partners, it’s time to evaluate their capabilities. This includes their production capacity, lead times, quality control processes, and sustainability practices. To get a better understanding of their capabilities, you can explore their website or socials. It’s also a good idea to read their Google reviews. This will provide you with great insight into how the company has performed previously.

Most packaging companies are more than happy to have a no-obligation chat and provide quotes. But, if you’re ready to move onto the chatting stageā€¦

Communicate Clearly

Clear communication is really important. Ensure that you are transparent about your needs, budget, and timeline. Ask questions and provide feedback to ensure you and your packaging partner are always on the same page.

Once you move into the prototype stage, be sure to keep that clear communication going strong!

 

Finding the right packaging partner for your business is an important journey that shouldn’t be overlooked. The perfect packaging does more than keep your products safe. It saves on costs in the long run, preserves brand reputation, and keeps your customers happy.

If you’re ready to explore custom packaging, get in touch with us today!